---
title: Blog | e-mail marketing
description: e-mail marketing | Branding, digital inbound marketing, CRM, Marketing Automation. Scopri tutti gli approfondimenti su questi temi nel nostro blog!
image: https://eclettica-akura.com/hubfs/eclettica-akura-featured.jpg
---
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3. E Mail Marketing
# Blog | e-mail marketing
## [Quali tattiche digitali servono davvero per acquisire nuovi clienti B2B?](https://eclettica-akura.com/blog/7-tattiche-digitali-per-acquisire-nuovi-clienti)
Postato da: [Eclettica Akura](https://eclettica-akura.com/blog/author/eclettica-akura)
Aggiornato: 17 luglio 2026 [](https://eclettica-akura.com/blog/7-tattiche-digitali-per-acquisire-nuovi-clienti)
Le tattiche digitali per acquisire nuovi clienti B2B sono le stesse che conosci già (SEO, ADV, social, email...), ma nel B2B funzionano solo se collegate tra loro e tracciate a livello di CRM. Preso singolarmente, ogni canale genera contatti. Solo l'integrazione li trasforma in clienti.
[Scopri di più](https://eclettica-akura.com/blog/7-tattiche-digitali-per-acquisire-nuovi-clienti)
Tag: [social media marketing](https://eclettica-akura.com/blog/tag/social-media-marketing), [seo](https://eclettica-akura.com/blog/tag/seo), [e-mail marketing](https://eclettica-akura.com/blog/tag/e-mail-marketing), [video marketing](https://eclettica-akura.com/blog/tag/video-marketing), [digital marketing](https://eclettica-akura.com/blog/tag/digital-marketing)
## [Cos'è e cosa fa una Agenzia di Inbound Marketing?](https://eclettica-akura.com/blog/agenzia-inbound-marketing-cosa-e-e-a-cosa-serve)
Postato da: [Eclettica Akura](https://eclettica-akura.com/blog/author/eclettica-akura)
Aggiornato: 21 aprile 2026 [](https://eclettica-akura.com/blog/agenzia-inbound-marketing-cosa-e-e-a-cosa-serve)
Se hai un brand tutto tuo o più in generale un progetto di business saprai certamente che la prima cosa da fare è cercare risorse che siano capaci di darti una mano a tenere viva la tua realtà. Un’azienda non è mai da sola, ma si trova in un intricato sistema di networking con agenzie di...
[Scopri di più](https://eclettica-akura.com/blog/agenzia-inbound-marketing-cosa-e-e-a-cosa-serve)
Tag: [inbound marketing](https://eclettica-akura.com/blog/tag/inbound-marketing), [lead generation](https://eclettica-akura.com/blog/tag/lead-generation), [buyer persona](https://eclettica-akura.com/blog/tag/buyer-persona), [lead nurturing](https://eclettica-akura.com/blog/tag/lead-nurturing), [buyer's journey](https://eclettica-akura.com/blog/tag/buyers-journey), [e-mail marketing](https://eclettica-akura.com/blog/tag/e-mail-marketing), [marketing automation](https://eclettica-akura.com/blog/tag/marketing-automation), [smarketing](https://eclettica-akura.com/blog/tag/smarketing), [hubspot](https://eclettica-akura.com/blog/tag/hubspot)
## [Apple iOS 15: cosa cambia per l'email marketing](https://eclettica-akura.com/blog/apple-ios-15-cosa-cambia-per-email-marketing)
Postato da: [Roberto Barberis](https://eclettica-akura.com/blog/author/roberto-barberis)
Aggiornato: 3 gennaio 2024 [](https://eclettica-akura.com/blog/apple-ios-15-cosa-cambia-per-email-marketing)
Una delle metriche decisive per misurare il successo delle email inviate ad una lista è l’open rate (percentuale di apertura delle email inviate). Quando è alta, vuol dire che tutto ha funzionato bene: è stata spedita nel momento giusto e magari gli iscritti si aspettavano di ricevere quell’email...
[Scopri di più](https://eclettica-akura.com/blog/apple-ios-15-cosa-cambia-per-email-marketing)
Tag: [content marketing](https://eclettica-akura.com/blog/tag/content-marketing), [lead generation](https://eclettica-akura.com/blog/tag/lead-generation), [e-mail marketing](https://eclettica-akura.com/blog/tag/e-mail-marketing)
## [Veicola i tuoi contenuti sui giusti canali di comunicazione](https://eclettica-akura.com/blog/veicola-i-tuoi-contenuti-sui-giusti-canali-di-comunicazione)
Postato da: [Paola Sereno](https://eclettica-akura.com/blog/author/paola-sereno)
Aggiornato: 3 gennaio 2024 [](https://eclettica-akura.com/blog/veicola-i-tuoi-contenuti-sui-giusti-canali-di-comunicazione)
## **20 consigli su come trasformare i contenuti in occasioni di business**
Generare contenuti viene considerato uno degli elementi chiave per la promozione di un business online, nelle strategie di digital marketing. Ma serve davvero per acquisire clienti?
Vediamo come ottenere il massimo ROI con una...
[Scopri di più](https://eclettica-akura.com/blog/veicola-i-tuoi-contenuti-sui-giusti-canali-di-comunicazione)
Tag: [content marketing](https://eclettica-akura.com/blog/tag/content-marketing), [social media marketing](https://eclettica-akura.com/blog/tag/social-media-marketing), [seo](https://eclettica-akura.com/blog/tag/seo), [e-mail marketing](https://eclettica-akura.com/blog/tag/e-mail-marketing)
## [HubSpot per gestire lo smart working in modo… smart](https://eclettica-akura.com/blog/hubspot-per-gestire-lo-smartworking-in-modo-smart)
Postato da: [Paola Sereno](https://eclettica-akura.com/blog/author/paola-sereno)
Aggiornato: 3 gennaio 2024 [](https://eclettica-akura.com/blog/hubspot-per-gestire-lo-smartworking-in-modo-smart)
*Per lavorare in modo efficace da remoto (ma anche in ufficio, in realtà) servono una buona organizzazione e i giusti tools. Una piattaforma integrata come HubSpot è perfetta per gestire al meglio le attività di marketing, aiutando il team a lavorare in modo davvero efficace, a prescindere da dove...*
[Scopri di più](https://eclettica-akura.com/blog/hubspot-per-gestire-lo-smartworking-in-modo-smart)
Tag: [inbound marketing](https://eclettica-akura.com/blog/tag/inbound-marketing), [e-mail marketing](https://eclettica-akura.com/blog/tag/e-mail-marketing), [marketing automation](https://eclettica-akura.com/blog/tag/marketing-automation), [hubspot](https://eclettica-akura.com/blog/tag/hubspot), [webinar](https://eclettica-akura.com/blog/tag/webinar)
## [Inbound marketing. Attrai e fidelizza i tuoi prossimi clienti](https://eclettica-akura.com/blog/attrarre-e-fidelizzare-i-clienti-con-inbound-marketing)
Postato da: [Roberto Barberis](https://eclettica-akura.com/blog/author/roberto-barberis)
Aggiornato: 2 marzo 2026 [](https://eclettica-akura.com/blog/attrarre-e-fidelizzare-i-clienti-con-inbound-marketing)
In un mercato dove l’attenzione è la risorsa più scarsa, l'Inbound Marketing non è più solo una filosofia, ma l'unico modo sostenibile per far crescere un business. Mentre nel nostro approfondimento su [significato e basi della metodologia Inbound](https://eclettica-akura.com/blog/significato-e-basi-della-metodologia-inbound) esploriamo le origini teoriche, qui ci concentreremo...
[Scopri di più](https://eclettica-akura.com/blog/attrarre-e-fidelizzare-i-clienti-con-inbound-marketing)
Tag: [inbound marketing](https://eclettica-akura.com/blog/tag/inbound-marketing), [content marketing](https://eclettica-akura.com/blog/tag/content-marketing), [social media marketing](https://eclettica-akura.com/blog/tag/social-media-marketing), [lead generation](https://eclettica-akura.com/blog/tag/lead-generation), [seo](https://eclettica-akura.com/blog/tag/seo), [buyer persona](https://eclettica-akura.com/blog/tag/buyer-persona), [lead nurturing](https://eclettica-akura.com/blog/tag/lead-nurturing), [buyer's journey](https://eclettica-akura.com/blog/tag/buyers-journey), [lead scoring](https://eclettica-akura.com/blog/tag/lead-scoring), [e-mail marketing](https://eclettica-akura.com/blog/tag/e-mail-marketing), [marketing automation](https://eclettica-akura.com/blog/tag/marketing-automation), [hubspot](https://eclettica-akura.com/blog/tag/hubspot)
## [Email marketing: design di una corrispondenza duratura](https://eclettica-akura.com/blog/email-marketing-design-di-una-corrispondenza-duratura)
Postato da: [Francesca Bellini](https://eclettica-akura.com/blog/author/francesca-bellini)
Aggiornato: 3 gennaio 2024 [](https://eclettica-akura.com/blog/email-marketing-design-di-una-corrispondenza-duratura)
## Caro cliente ti scrivo… Il design della newsletter
2020, odissea nello spazio digitale. Capitolo “corrispondenza”. Non inteso come un polveroso epistolario, ma come un fruttuoso incontro: **la corrispondenza fra contenuto e contesto**.
[Scopri di più](https://eclettica-akura.com/blog/email-marketing-design-di-una-corrispondenza-duratura)
Tag: [lead generation](https://eclettica-akura.com/blog/tag/lead-generation), [e-mail marketing](https://eclettica-akura.com/blog/tag/e-mail-marketing), [digital strategy](https://eclettica-akura.com/blog/tag/digital-strategy)
## [Problemi del marketing digitale e come risolverli](https://eclettica-akura.com/blog/problemi-del-marketing-digitale-e-come-risolverli)
Postato da: [Francesca Bellini](https://eclettica-akura.com/blog/author/francesca-bellini)
Aggiornato: 3 giugno 2024 [](https://eclettica-akura.com/blog/problemi-del-marketing-digitale-e-come-risolverli)
Se ti occupi delle attività di marketing di un’azienda, ti sarai forse trovato di fronte ad alcuni dilemmi…
1. [Ho un sito bellissimo... perché non mi contatta nessuno?](https://eclettica-akura.com/blog/tag/e-mail-marketing#Ho-un-sito-bellissimo)
2. [Ho un blog a cui dedico tempo ed energie... ma i clienti?](https://eclettica-akura.com/blog/tag/e-mail-marketing#Ho-un-blog-a-cui-dedico-tempo-ed-energie)
3. [Uso i social però mi seguono i soliti 4 gatti… devo pagare per farmi...](https://eclettica-akura.com/blog/tag/e-mail-marketing#Quanto-costa-una-campagna-sui-social)
[Scopri di più](https://eclettica-akura.com/blog/problemi-del-marketing-digitale-e-come-risolverli)
Tag: [content marketing](https://eclettica-akura.com/blog/tag/content-marketing), [sito web](https://eclettica-akura.com/blog/tag/sito-web), [social media marketing](https://eclettica-akura.com/blog/tag/social-media-marketing), [seo](https://eclettica-akura.com/blog/tag/seo), [buyer's journey](https://eclettica-akura.com/blog/tag/buyers-journey), [e-mail marketing](https://eclettica-akura.com/blog/tag/e-mail-marketing), [marketing automation](https://eclettica-akura.com/blog/tag/marketing-automation), [data analysis](https://eclettica-akura.com/blog/tag/data-analysis), [digital marketing](https://eclettica-akura.com/blog/tag/digital-marketing)
## [Come creare una campagna di lead nurturing efficace](https://eclettica-akura.com/blog/come-creare-una-campagna-di-lead-nurturing-efficace)
Postato da: [Maurizio Masi](https://eclettica-akura.com/blog/author/maurizio-masi)
Aggiornato: 17 ottobre 2024 [](https://eclettica-akura.com/blog/come-creare-una-campagna-di-lead-nurturing-efficace)
Quando un visitatore atterra su una pagina web per la prima volta, di solito, non è ancora pronto a concludere un acquisto. Deve prima valutare se ha trovato quello che gli serve, se l’azienda che offre i prodotti o servizi è affidabile e via discorrendo con altre valutazioni.
Per far sì che i...
[Scopri di più](https://eclettica-akura.com/blog/come-creare-una-campagna-di-lead-nurturing-efficace)
Tag: [inbound marketing](https://eclettica-akura.com/blog/tag/inbound-marketing), [lead nurturing](https://eclettica-akura.com/blog/tag/lead-nurturing), [buyer's journey](https://eclettica-akura.com/blog/tag/buyers-journey), [e-mail marketing](https://eclettica-akura.com/blog/tag/e-mail-marketing), [marketing automation](https://eclettica-akura.com/blog/tag/marketing-automation)
## [Newsletter che portano clienti e non finiscono nello spam](https://eclettica-akura.com/blog/newsletter-che-portano-clienti-e-non-finiscono-nello-spam)
Postato da: [Paola Sereno](https://eclettica-akura.com/blog/author/paola-sereno)
Aggiornato: 3 gennaio 2024 [](https://eclettica-akura.com/blog/newsletter-che-portano-clienti-e-non-finiscono-nello-spam)
*Perché non facciamo una newsletter?*
*Cosa ci scriviamo?*
*Ma sì, raccontando qualcosa dell’azienda, la mandiamo ai nostri contatti…*
Creare una **newsletter** è cosa buona e giusta, ma il limite tra il ricordare ai clienti chi siamo e inondarli di spam è davvero sottile e molto, molto pericoloso…
[Scopri di più](https://eclettica-akura.com/blog/newsletter-che-portano-clienti-e-non-finiscono-nello-spam)
Tag: [inbound marketing](https://eclettica-akura.com/blog/tag/inbound-marketing), [content marketing](https://eclettica-akura.com/blog/tag/content-marketing), [lead nurturing](https://eclettica-akura.com/blog/tag/lead-nurturing), [e-mail marketing](https://eclettica-akura.com/blog/tag/e-mail-marketing)
### Tag
- [inbound marketing (82)](https://eclettica-akura.com/blog/tag/inbound-marketing)
- [content marketing (47)](https://eclettica-akura.com/blog/tag/content-marketing)
- [brand identity (42)](https://eclettica-akura.com/blog/tag/brand-identity)
- [digital marketing (36)](https://eclettica-akura.com/blog/tag/digital-marketing)
- [hubspot (35)](https://eclettica-akura.com/blog/tag/hubspot)
- [seo (33)](https://eclettica-akura.com/blog/tag/seo)
- [sito web (33)](https://eclettica-akura.com/blog/tag/sito-web)
- [branding (28)](https://eclettica-akura.com/blog/tag/branding)
- [CRM (26)](https://eclettica-akura.com/blog/tag/crm)
- [marketing automation (25)](https://eclettica-akura.com/blog/tag/marketing-automation)
- [naming e logo (21)](https://eclettica-akura.com/blog/tag/naming-e-logo)
- [portfolio (17)](https://eclettica-akura.com/blog/tag/portfolio)
- [social media marketing (17)](https://eclettica-akura.com/blog/tag/social-media-marketing)
- [inbound sales (16)](https://eclettica-akura.com/blog/tag/inbound-sales)
- [lead generation (15)](https://eclettica-akura.com/blog/tag/lead-generation)
- [Intelligenza Artificiale (13)](https://eclettica-akura.com/blog/tag/intelligenza-artificiale)
- [video marketing (13)](https://eclettica-akura.com/blog/tag/video-marketing)
- [lead nurturing (11)](https://eclettica-akura.com/blog/tag/lead-nurturing)
- [buyer's journey (10)](https://eclettica-akura.com/blog/tag/buyers-journey)
- [e-mail marketing (10)](https://eclettica-akura.com/blog/tag/e-mail-marketing)
- [immagine coordinata (10)](https://eclettica-akura.com/blog/tag/immagine-coordinata)
- [logo design (10)](https://eclettica-akura.com/blog/tag/logo-design)
- [buyer persona (9)](https://eclettica-akura.com/blog/tag/buyer-persona)
- [rebranding (8)](https://eclettica-akura.com/blog/tag/rebranding)
- [linkedin (7)](https://eclettica-akura.com/blog/tag/linkedin)
- [restyling del logo (7)](https://eclettica-akura.com/blog/tag/restyling-del-logo)
- [smarketing (7)](https://eclettica-akura.com/blog/tag/smarketing)
- [data analysis (6)](https://eclettica-akura.com/blog/tag/data-analysis)
- [naming (6)](https://eclettica-akura.com/blog/tag/naming)
- [webinar (6)](https://eclettica-akura.com/blog/tag/webinar)
- [digital strategy (5)](https://eclettica-akura.com/blog/tag/digital-strategy)
- [lead scoring (5)](https://eclettica-akura.com/blog/tag/lead-scoring)
- [logo per studio legale (5)](https://eclettica-akura.com/blog/tag/logo-per-studio-legale)
- [naming expert (5)](https://eclettica-akura.com/blog/tag/naming-expert)
- [video aziendale (5)](https://eclettica-akura.com/blog/tag/video-aziendale)
- [facebook advertising (3)](https://eclettica-akura.com/blog/tag/facebook-advertising)
- [brand image (2)](https://eclettica-akura.com/blog/tag/brand-image)
- [comunicazione interna (2)](https://eclettica-akura.com/blog/tag/comunicazione-interna)
- [employee engagement (2)](https://eclettica-akura.com/blog/tag/employee-engagement)
- [employee retention (2)](https://eclettica-akura.com/blog/tag/employee-retention)
- [landing page (2)](https://eclettica-akura.com/blog/tag/landing-page)
- [storytelling (2)](https://eclettica-akura.com/blog/tag/storytelling)
- [strategia (2)](https://eclettica-akura.com/blog/tag/strategia)
- [tutorial (2)](https://eclettica-akura.com/blog/tag/tutorial)
- [video in grafica animata (2)](https://eclettica-akura.com/blog/tag/video-in-grafica-animata)
- [video per social media (2)](https://eclettica-akura.com/blog/tag/video-per-social-media)
- [video presentazione aziendale (2)](https://eclettica-akura.com/blog/tag/video-presentazione-aziendale)
- [Adv (1)](https://eclettica-akura.com/blog/tag/adv)
- [attribution marketing (1)](https://eclettica-akura.com/blog/tag/attribution-marketing)
- [comunicazione aziendale (1)](https://eclettica-akura.com/blog/tag/comunicazione-aziendale)
- [contextual marketing (1)](https://eclettica-akura.com/blog/tag/contextual-marketing)
- [customer journey (1)](https://eclettica-akura.com/blog/tag/customer-journey)
- [engagement (1)](https://eclettica-akura.com/blog/tag/engagement)
- [gamification marketing (1)](https://eclettica-akura.com/blog/tag/gamification-marketing)
- [gdpr (1)](https://eclettica-akura.com/blog/tag/gdpr)
- [infografica (1)](https://eclettica-akura.com/blog/tag/infografica)
- [motion graphics (1)](https://eclettica-akura.com/blog/tag/motion-graphics)
- [newsletter (1)](https://eclettica-akura.com/blog/tag/newsletter)
- [omnicanale (1)](https://eclettica-akura.com/blog/tag/omnicanale)
- [pillar page (1)](https://eclettica-akura.com/blog/tag/pillar-page)
- [presentazione animata (1)](https://eclettica-akura.com/blog/tag/presentazione-animata)
- [produzione video (1)](https://eclettica-akura.com/blog/tag/produzione-video)
- [sales page (1)](https://eclettica-akura.com/blog/tag/sales-page)
- [sceneggiatura (1)](https://eclettica-akura.com/blog/tag/sceneggiatura)
- [storyboard (1)](https://eclettica-akura.com/blog/tag/storyboard)
- [teaser (1)](https://eclettica-akura.com/blog/tag/teaser)
- [topic cluster (1)](https://eclettica-akura.com/blog/tag/topic-cluster)
- [tutela del marchio (1)](https://eclettica-akura.com/blog/tag/tutela-del-marchio)
- [video emozionale (1)](https://eclettica-akura.com/blog/tag/video-emozionale)
- [video infografica (1)](https://eclettica-akura.com/blog/tag/video-infografica)
- [video intervista (1)](https://eclettica-akura.com/blog/tag/video-intervista)
Vedi tutti
#### Mappa sito
- [Home](https://eclettica-akura.com)
- [Chi siamo](https://eclettica-akura.com/chi-siamo)
- [HubSpot Solutions Provider](https://ecosystem.hubspot.com/marketplace/solutions/eclettica-akura)
- Servizi
- [Naming, logo e registrazione del marchio](https://eclettica-akura.com/naming-logo-registrazione-marchio)
- [Content Marketing](https://eclettica-akura.com/agenzia-content-marketing)
- [Realizzazione siti web](https://eclettica-akura.com/realizzazione-siti-web)
- [Marketing Automation](https://eclettica-akura.com/marketing-automation)
- [Inbound Marketing](https://eclettica-akura.com/inbound-marketing)
- [Video Marketing](https://eclettica-akura.com/video-marketing)
- [Portfolio](https://eclettica-akura.com/portfolio)
- [Blog](https://eclettica-akura.com/blog)
- [Libreria](https://eclettica-akura.com/libreria)
- [Contatti](https://eclettica-akura.com/contattaci)
- [Contattaci](https://eclettica-akura.com/contattaci)
- [Lavora con noi](https://eclettica-akura.com/lavora-con-noi)
- Glossari
- [Brand Identity](https://eclettica-akura.com/glossario-brand-identity)
- [Digital Marketing](https://eclettica-akura.com/glossario-digital-marketing)
#### EA digital tools
- [Digital marketing assessment](https://eclettica-akura.com/digital-marketing-assessment)
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