---
title: Blog | smarketing
description: smarketing | Branding, digital inbound marketing, CRM, Marketing Automation. Scopri tutti gli approfondimenti su questi temi nel nostro blog!
image: https://eclettica-akura.com/hubfs/eclettica-akura-featured.jpg
---

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# Blog | smarketing

## [Come scegliere il miglior CRM per la tua azienda: guida completa](https://eclettica-akura.com/blog/cos-e-e-come-scegliere-il-miglior-software-crm)

 Postato da: [Roberto Barberis](https://eclettica-akura.com/blog/author/roberto-barberis) 

 Aggiornato: 13 novembre 2024 [![Software CRM](https://eclettica-akura.com/hubfs/Software-CRM.jpg)](https://eclettica-akura.com/blog/cos-e-e-come-scegliere-il-miglior-software-crm)

Un software CRM ti consente di archiviare le informazioni sui tuoi clienti, strutturarle e organizzare la gestione delle interazioni con essi.

L'obiettivo principale di un sistema CRM è semplice: migliorare le relazioni con i clienti per fornire loro la migliore *customer experience* possibile...

[Scopri di più](https://eclettica-akura.com/blog/cos-e-e-come-scegliere-il-miglior-software-crm)

 Tag:  [inbound marketing](https://eclettica-akura.com/blog/tag/inbound-marketing), [smarketing](https://eclettica-akura.com/blog/tag/smarketing), [inbound sales](https://eclettica-akura.com/blog/tag/inbound-sales), [CRM](https://eclettica-akura.com/blog/tag/crm)

## [Cos'è il lead scoring e come funziona nel B2B?](https://eclettica-akura.com/blog/cos-e-il-lead-scoring-e-perche-e-utile)

 Postato da: [Maurizio Masi](https://eclettica-akura.com/blog/author/maurizio-masi) 

 Aggiornato: 26 giugno 2026 [![Lead scoring: come identificare i contatti pronti all'acquisto nel B2B](https://eclettica-akura.com/hubfs/Lead%20Scoring-featured.jpg)](https://eclettica-akura.com/blog/cos-e-il-lead-scoring-e-perche-e-utile)

Il lead scoring è un sistema che assegna un punteggio a ogni contatto nel CRM, combinando dati anagrafici e comportamenti digitali, per capire chi è davvero pronto a comprare e chi ha bisogno ancora di tempo.

Esistono due approcci: il modello manuale, in cui sei tu a definire le regole, e quello...

[Scopri di più](https://eclettica-akura.com/blog/cos-e-il-lead-scoring-e-perche-e-utile)

 Tag:  [inbound marketing](https://eclettica-akura.com/blog/tag/inbound-marketing), [lead nurturing](https://eclettica-akura.com/blog/tag/lead-nurturing), [lead scoring](https://eclettica-akura.com/blog/tag/lead-scoring), [smarketing](https://eclettica-akura.com/blog/tag/smarketing), [inbound sales](https://eclettica-akura.com/blog/tag/inbound-sales)

## [Cos'è e cosa fa una Agenzia di Inbound Marketing?](https://eclettica-akura.com/blog/agenzia-inbound-marketing-cosa-e-e-a-cosa-serve)

 Postato da: [Eclettica Akura](https://eclettica-akura.com/blog/author/eclettica-akura) 

 Aggiornato: 21 aprile 2026 [![Agenzia inbound marketing Torino - Eclettica Akura](https://eclettica-akura.com/hubfs/Meridiana-EA.jpg)](https://eclettica-akura.com/blog/agenzia-inbound-marketing-cosa-e-e-a-cosa-serve)

Se hai un brand tutto tuo o più in generale un progetto di business saprai certamente che la prima cosa da fare è cercare risorse che siano capaci di darti una mano a tenere viva la tua realtà. Un’azienda non è mai da sola, ma si trova in un intricato sistema di networking con agenzie di...

[Scopri di più](https://eclettica-akura.com/blog/agenzia-inbound-marketing-cosa-e-e-a-cosa-serve)

 Tag:  [inbound marketing](https://eclettica-akura.com/blog/tag/inbound-marketing), [lead generation](https://eclettica-akura.com/blog/tag/lead-generation), [buyer persona](https://eclettica-akura.com/blog/tag/buyer-persona), [lead nurturing](https://eclettica-akura.com/blog/tag/lead-nurturing), [buyer's journey](https://eclettica-akura.com/blog/tag/buyers-journey), [e-mail marketing](https://eclettica-akura.com/blog/tag/e-mail-marketing), [marketing automation](https://eclettica-akura.com/blog/tag/marketing-automation), [smarketing](https://eclettica-akura.com/blog/tag/smarketing), [hubspot](https://eclettica-akura.com/blog/tag/hubspot)

## [Come creare un piano di vendite (con template scaricabile)](https://eclettica-akura.com/blog/come-creare-un-piano-di-vendite-con-template-scaricabile)

 Postato da: [Giorgio Masi](https://eclettica-akura.com/blog/author/giorgio-masi) 

 Aggiornato: 4 gennaio 2024 [![Piano vendite per raggiungere obiettivi e risultati](https://eclettica-akura.com/hubfs/piano-vendite-1200x630.jpg)](https://eclettica-akura.com/blog/come-creare-un-piano-di-vendite-con-template-scaricabile)

E tu, ce l’hai un piano di vendite? Imprenditori, direttori vendite e sales manager da sempre devono la loro fortuna a buoni piani di vendite. Dovresti sempre sapere dove stai andando prima di colpire il tuo target e fino a quel punto dovresti comunque decidere in maniera chiara strategie e...

[Scopri di più](https://eclettica-akura.com/blog/come-creare-un-piano-di-vendite-con-template-scaricabile)

 Tag:  [inbound marketing](https://eclettica-akura.com/blog/tag/inbound-marketing), [smarketing](https://eclettica-akura.com/blog/tag/smarketing), [inbound sales](https://eclettica-akura.com/blog/tag/inbound-sales)

## [Organizzare la sales pipeline: alcuni consigli](https://eclettica-akura.com/blog/organizzare-sales-pipeline-alcuni-consigli)

 Postato da: [Giorgio Masi](https://eclettica-akura.com/blog/author/giorgio-masi) 

 Aggiornato: 7 agosto 2024 [![Vendite a rilento? Organizza la tua Sales Pipeline](https://eclettica-akura.com/hubfs/Sales-Pipeline-featured.jpg)](https://eclettica-akura.com/blog/organizzare-sales-pipeline-alcuni-consigli)

Nel mondo delle vendite moderne, organizzare e gestire efficacemente la propria pipeline commerciale è fondamentale per il successo aziendale. Questo articolo esplora l'importanza di una sales pipeline ben strutturata e offre preziosi consigli su come ottimizzarla, con particolare attenzione...

[Scopri di più](https://eclettica-akura.com/blog/organizzare-sales-pipeline-alcuni-consigli)

 Tag:  [smarketing](https://eclettica-akura.com/blog/tag/smarketing), [hubspot](https://eclettica-akura.com/blog/tag/hubspot), [inbound sales](https://eclettica-akura.com/blog/tag/inbound-sales)

## [Come generare contatti commerciali qualificati b2b](https://eclettica-akura.com/blog/come-generare-contatti-commerciali-qualificati-b2b)

 Postato da: [Roberto Barberis](https://eclettica-akura.com/blog/author/roberto-barberis) 

 Aggiornato: 26 luglio 2024 [![Come generare contatti commerciali qualificati b2b - Agenzia Inbound Marketing a Torino](https://eclettica-akura.com/hubfs/aumentare-contatti-e-convertirli-in-clienti-social-EA.jpg)](https://eclettica-akura.com/blog/come-generare-contatti-commerciali-qualificati-b2b)

Per una strategia di marketing, o nello specifico di [inbound marketing](https://eclettica-akura.com/blog/attrarre-e-fidelizzare-i-clienti-con-inbound-marketing), la creazione e l'inserimento di contenuti di valore per la [buyer persona](https://eclettica-akura.com/blog/buyer-personas-cosa-sono-e-come-crearle) nel sito web è fondamentale.

Così, si inizia a delineare una strategia di lead generation. I visitatori del sito, trovano i contenuti tramite i motori di...

[Scopri di più](https://eclettica-akura.com/blog/come-generare-contatti-commerciali-qualificati-b2b)

 Tag:  [inbound marketing](https://eclettica-akura.com/blog/tag/inbound-marketing), [lead generation](https://eclettica-akura.com/blog/tag/lead-generation), [lead nurturing](https://eclettica-akura.com/blog/tag/lead-nurturing), [smarketing](https://eclettica-akura.com/blog/tag/smarketing)

## [Smarketing, sinergia tra Marketing e Sales: come riuscirci](https://eclettica-akura.com/blog/lo-smarketing-per-il-successo-delle-aziende)

 Postato da: [Roberto Barberis](https://eclettica-akura.com/blog/author/roberto-barberis) 

 Aggiornato: 8 novembre 2024 [![Smarketing, sinergia tra Marketing e Sales](https://eclettica-akura.com/hubfs/smarketing-social-EA.jpg)](https://eclettica-akura.com/blog/lo-smarketing-per-il-successo-delle-aziende)

Lo **Smarketing** è una metodologia che consente ai reparti Marketing e Sales (vendite) di un'azienda di lavorare in stretta sincronia, per migliorare la collaborazione, la comunicazione e l'efficienza, per ottenere di conseguenza una migliore redditività.

Quindi: Sales + Marketing = Smarketing, due...

[Scopri di più](https://eclettica-akura.com/blog/lo-smarketing-per-il-successo-delle-aziende)

 Tag:  [inbound marketing](https://eclettica-akura.com/blog/tag/inbound-marketing), [marketing automation](https://eclettica-akura.com/blog/tag/marketing-automation), [smarketing](https://eclettica-akura.com/blog/tag/smarketing)

### Tag

- [inbound marketing (82)](https://eclettica-akura.com/blog/tag/inbound-marketing)
- [content marketing (47)](https://eclettica-akura.com/blog/tag/content-marketing)
- [brand identity (42)](https://eclettica-akura.com/blog/tag/brand-identity)
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- [seo (33)](https://eclettica-akura.com/blog/tag/seo)
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- [CRM (26)](https://eclettica-akura.com/blog/tag/crm)
- [marketing automation (25)](https://eclettica-akura.com/blog/tag/marketing-automation)
- [naming e logo (21)](https://eclettica-akura.com/blog/tag/naming-e-logo)
- [portfolio (17)](https://eclettica-akura.com/blog/tag/portfolio)
- [social media marketing (17)](https://eclettica-akura.com/blog/tag/social-media-marketing)
- [inbound sales (16)](https://eclettica-akura.com/blog/tag/inbound-sales)
- [lead generation (15)](https://eclettica-akura.com/blog/tag/lead-generation)
- [Intelligenza Artificiale (13)](https://eclettica-akura.com/blog/tag/intelligenza-artificiale)
- [video marketing (13)](https://eclettica-akura.com/blog/tag/video-marketing)
- [lead nurturing (11)](https://eclettica-akura.com/blog/tag/lead-nurturing)
- [buyer's journey (10)](https://eclettica-akura.com/blog/tag/buyers-journey)
- [e-mail marketing (10)](https://eclettica-akura.com/blog/tag/e-mail-marketing)
- [immagine coordinata (10)](https://eclettica-akura.com/blog/tag/immagine-coordinata)
- [logo design (10)](https://eclettica-akura.com/blog/tag/logo-design)
- [buyer persona (9)](https://eclettica-akura.com/blog/tag/buyer-persona)
- [rebranding (8)](https://eclettica-akura.com/blog/tag/rebranding)
- [linkedin (7)](https://eclettica-akura.com/blog/tag/linkedin)
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- [smarketing (7)](https://eclettica-akura.com/blog/tag/smarketing)
- [data analysis (6)](https://eclettica-akura.com/blog/tag/data-analysis)
- [naming (6)](https://eclettica-akura.com/blog/tag/naming)
- [webinar (6)](https://eclettica-akura.com/blog/tag/webinar)
- [digital strategy (5)](https://eclettica-akura.com/blog/tag/digital-strategy)
- [lead scoring (5)](https://eclettica-akura.com/blog/tag/lead-scoring)
- [logo per studio legale (5)](https://eclettica-akura.com/blog/tag/logo-per-studio-legale)
- [naming expert (5)](https://eclettica-akura.com/blog/tag/naming-expert)
- [video aziendale (5)](https://eclettica-akura.com/blog/tag/video-aziendale)
- [facebook advertising (3)](https://eclettica-akura.com/blog/tag/facebook-advertising)
- [brand image (2)](https://eclettica-akura.com/blog/tag/brand-image)
- [comunicazione interna (2)](https://eclettica-akura.com/blog/tag/comunicazione-interna)
- [employee engagement (2)](https://eclettica-akura.com/blog/tag/employee-engagement)
- [employee retention (2)](https://eclettica-akura.com/blog/tag/employee-retention)
- [landing page (2)](https://eclettica-akura.com/blog/tag/landing-page)
- [storytelling (2)](https://eclettica-akura.com/blog/tag/storytelling)
- [strategia (2)](https://eclettica-akura.com/blog/tag/strategia)
- [tutorial (2)](https://eclettica-akura.com/blog/tag/tutorial)
- [video in grafica animata (2)](https://eclettica-akura.com/blog/tag/video-in-grafica-animata)
- [video per social media (2)](https://eclettica-akura.com/blog/tag/video-per-social-media)
- [video presentazione aziendale (2)](https://eclettica-akura.com/blog/tag/video-presentazione-aziendale)
- [Adv (1)](https://eclettica-akura.com/blog/tag/adv)
- [attribution marketing (1)](https://eclettica-akura.com/blog/tag/attribution-marketing)
- [comunicazione aziendale (1)](https://eclettica-akura.com/blog/tag/comunicazione-aziendale)
- [contextual marketing (1)](https://eclettica-akura.com/blog/tag/contextual-marketing)
- [customer journey (1)](https://eclettica-akura.com/blog/tag/customer-journey)
- [engagement (1)](https://eclettica-akura.com/blog/tag/engagement)
- [gamification marketing (1)](https://eclettica-akura.com/blog/tag/gamification-marketing)
- [gdpr (1)](https://eclettica-akura.com/blog/tag/gdpr)
- [infografica (1)](https://eclettica-akura.com/blog/tag/infografica)
- [motion graphics (1)](https://eclettica-akura.com/blog/tag/motion-graphics)
- [newsletter (1)](https://eclettica-akura.com/blog/tag/newsletter)
- [omnicanale (1)](https://eclettica-akura.com/blog/tag/omnicanale)
- [pillar page (1)](https://eclettica-akura.com/blog/tag/pillar-page)
- [presentazione animata (1)](https://eclettica-akura.com/blog/tag/presentazione-animata)
- [produzione video (1)](https://eclettica-akura.com/blog/tag/produzione-video)
- [sales page (1)](https://eclettica-akura.com/blog/tag/sales-page)
- [sceneggiatura (1)](https://eclettica-akura.com/blog/tag/sceneggiatura)
- [storyboard (1)](https://eclettica-akura.com/blog/tag/storyboard)
- [teaser (1)](https://eclettica-akura.com/blog/tag/teaser)
- [topic cluster (1)](https://eclettica-akura.com/blog/tag/topic-cluster)
- [tutela del marchio (1)](https://eclettica-akura.com/blog/tag/tutela-del-marchio)
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- [video infografica (1)](https://eclettica-akura.com/blog/tag/video-infografica)
- [video intervista (1)](https://eclettica-akura.com/blog/tag/video-intervista)

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#### EA digital tools

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