---
title: Costruzione di una strategia di digital marketing B2B multicanale
description: "Strategia di digital marketing B2B multicanale per Gualapack: crescita dei lead qualificati e follower LinkedIn, risparmio sui costi di acquisizione."
image: https://eclettica-akura.com/hubfs/gualapack-mockup-sample-1200x800.jpg
---

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1. [Home](https://eclettica-akura.com/) \>
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3. Strategia Digital Marketing B2b Multicanale Gualapack

# Costruzione di una strategia di digital marketing B2B multicanale

Dal 2020, uno dei nostri principali clienti fidelizzati è Gualapack, multinazionale B2B leader nel flexible packaging.

La nostra strategia di digital marketing multicanale ha generato risultati concreti con i ricavi dalle attività digital che hanno registrato una crescita esponenziale.

- **+500%** follower LinkedIn
- **+72%** lead qualificati,
- **CPL** (Costo per Lead) **-80%** rispetto alle fiere tradizionali

[Scarica il case study con tutti i risultati ottenuti!](https://eclettica-akura.com/scarica-il-case-study-gualapack)

Il sito web, progettato con approccio user-centered, presenta il *technology crossover* dell'azienda attraverso le diverse gamme di prodotti: dai laminati alle pouches fino ai macchinari di riempimento. La sezione News, costantemente aggiornata con contenuti SEO-oriented, alimenta un efficace progetto di content marketing.

LinkedIn, identificato come canale strategico B2B, e le Ads su Google contribuiscono a definire la strategia marketing. L’utilizzo di una piattaforma integrata come HubSpot ottimizza la gestione dei lead attraverso i diversi touchpoint, permettendo l’integrazione della marketing automation.

Come è nello stile della nostra agenzia di comunicazione, grande attenzione è data all’aspetto creativo. Non a caso, la [campagna adv “*Less is more*”](https://eclettica-akura.com/portfolio/campagna-adv-per-azienda-di-packaging) è stata premiata nell’edizione 2024 del Premio Mediastars.

[www.gualapack.com](https://gualapack.com/)

![Gualapack-preview-portfolio](https://eclettica-akura.com/hs-fs/hubfs/Imported_Blog_Media/Gualapack-preview-portfolio.jpg?width=641&height=346&name=Gualapack-preview-portfolio.jpg)

<iframe data-hsv-src="https://play.hubspotvideo.com/v/4294000/id/188910817040" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="188910817040" data-hsv-full-width="false"></iframe>

![schermata-sito-web-gualapack](https://eclettica-akura.com/hs-fs/hubfs/schermata-sito-web-gualapack.jpg?width=900&height=1069&name=schermata-sito-web-gualapack.jpg)

![esempio-carosello-linkedin-gualapack](https://eclettica-akura.com/hs-fs/hubfs/esempio-carosello-linkedin-gualapack.jpg?width=900&height=699&name=esempio-carosello-linkedin-gualapack.jpg)

![campagna-adv-gualapack-2024](https://eclettica-akura.com/hs-fs/hubfs/campagna-adv-gualapack-2024.jpg?width=900&height=872&name=campagna-adv-gualapack-2024.jpg)

[sito web](https://eclettica-akura.com/portfolio/tag/sito-web), [marketing automation](https://eclettica-akura.com/portfolio/tag/marketing-automation), [CRM](https://eclettica-akura.com/portfolio/tag/crm), [digital marketing](https://eclettica-akura.com/portfolio/tag/digital-marketing)

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#### EA digital tools

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- [Calendario dell'Avvento Digitale](https://eclettica-akura.com/calendario-avvento-digitale)

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