---
title: Blog | naming expert
description: naming expert | Branding, digital inbound marketing, CRM, Marketing Automation. Scopri tutti gli approfondimenti su questi temi nel nostro blog!
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3. Naming Expert
# Blog | naming expert
## [Nomen Omen: il nostro intervento sul brand naming ai Digital Days 2026](https://eclettica-akura.com/blog/nomen-omen-il-nostro-intervento-sul-brand-naming-ai-digital-days-2026)
Postato da: [Paola Sereno](https://eclettica-akura.com/blog/author/paola-sereno)
Aggiornato: 7 maggio 2026 [](https://eclettica-akura.com/blog/nomen-omen-il-nostro-intervento-sul-brand-naming-ai-digital-days-2026)
Il 23 marzo 2026, alle OGR di Torino, Eclettica-Akura ha partecipato al Marketing Day, primo appuntamento dei [Digital Days 2026](https://digitaldays.it/evento/marketing-day/).
[Scopri di più](https://eclettica-akura.com/blog/nomen-omen-il-nostro-intervento-sul-brand-naming-ai-digital-days-2026)
Tag: [naming e logo](https://eclettica-akura.com/blog/tag/naming-e-logo), [brand identity](https://eclettica-akura.com/blog/tag/brand-identity), [naming](https://eclettica-akura.com/blog/tag/naming), [naming expert](https://eclettica-akura.com/blog/tag/naming-expert)
## [Il potere del fonosimbolismo nel brand naming](https://eclettica-akura.com/blog/fonosimbolismo-nel-brand-naming)
Postato da: [Paola Sereno](https://eclettica-akura.com/blog/author/paola-sereno)
Aggiornato: 16 dicembre 2025 [](https://eclettica-akura.com/blog/fonosimbolismo-nel-brand-naming)
Hai presente quella sensazione che provi quando un nome "ti suona bene"? Magari non hai idea di che cosa voglia dire, però ti sembra appropriato per quel brand. Quindi ti dà l'idea, non lo so, di un qualcosa di goloso, voluttuoso, oppure di veloce, scattante.
Ecco, quello è fonosimbolismo in...
[Scopri di più](https://eclettica-akura.com/blog/fonosimbolismo-nel-brand-naming)
Tag: [naming e logo](https://eclettica-akura.com/blog/tag/naming-e-logo), [brand identity](https://eclettica-akura.com/blog/tag/brand-identity), [naming](https://eclettica-akura.com/blog/tag/naming), [naming expert](https://eclettica-akura.com/blog/tag/naming-expert)
## [Brand naming: tra strategia e creatività](https://eclettica-akura.com/blog/strategia-e-creativita-brand-naming)
Postato da: [Paola Sereno](https://eclettica-akura.com/blog/author/paola-sereno)
Aggiornato: 25 novembre 2025 [](https://eclettica-akura.com/blog/strategia-e-creativita-brand-naming)
Oggi parliamo della fase creativa, quando ci si accinge a scegliere un [brand name](https://eclettica-akura.com/blog/brand-naming-come-creare-il-nome-giusto). L'errore che molto spesso si fa è quello di partire dalla fine, cioè si incomincia a cercare di assemblare il nome perfetto e si prendono sillabe, o parole, le si uniscono insieme come fossero dei Lego, si cerca di...
[Scopri di più](https://eclettica-akura.com/blog/strategia-e-creativita-brand-naming)
Tag: [brand identity](https://eclettica-akura.com/blog/tag/brand-identity), [naming](https://eclettica-akura.com/blog/tag/naming), [naming expert](https://eclettica-akura.com/blog/tag/naming-expert)
## [Un nome è per sempre (o quasi): brand naming e registrazione del marchio](https://eclettica-akura.com/blog/un-naming-per-sempre-o-quasi)
Postato da: [Paola Sereno](https://eclettica-akura.com/blog/author/paola-sereno)
Aggiornato: 5 novembre 2025 [](https://eclettica-akura.com/blog/un-naming-per-sempre-o-quasi)
Devi trovare un nome, per un'azienda, un brand, un prodotto o un servizio.
Un progetto nuovo, oppure uno già esistente ce per qualche motivo deve cambiare nome: ad esempio, tipicamente perché hai scoperto solo in un secondo momento che il nome che avevi scelto non può essere registrato come marchio...
[Scopri di più](https://eclettica-akura.com/blog/un-naming-per-sempre-o-quasi)
Tag: [naming e logo](https://eclettica-akura.com/blog/tag/naming-e-logo), [brand identity](https://eclettica-akura.com/blog/tag/brand-identity), [naming](https://eclettica-akura.com/blog/tag/naming), [naming expert](https://eclettica-akura.com/blog/tag/naming-expert)
## [Chi dà i nomi ai brand? Il naming expert, questo sconosciuto](https://eclettica-akura.com/blog/naming-expert-questo-sconosciuto)
Postato da: [Paola Sereno](https://eclettica-akura.com/blog/author/paola-sereno)
Aggiornato: 5 novembre 2025 [](https://eclettica-akura.com/blog/naming-expert-questo-sconosciuto)
*Una serie di video dedicati al tema del brand naming con Paola Sereno, copywriter e naming expert.*
Oggi parliamo di un argomento che è considerato una nicchia della comunicazione anche se tutti - ma proprio tutti - ce l’abbiamo sotto gli occhi ogni giorno.
[Scopri di più](https://eclettica-akura.com/blog/naming-expert-questo-sconosciuto)
Tag: [naming e logo](https://eclettica-akura.com/blog/tag/naming-e-logo), [brand identity](https://eclettica-akura.com/blog/tag/brand-identity), [naming](https://eclettica-akura.com/blog/tag/naming), [naming expert](https://eclettica-akura.com/blog/tag/naming-expert)
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